As part of London Fashion Week, Hi-Fi (Hidden Fashion Initiative) unveiled a focused evening of breakthrough design, presenting three new-generation designers in a single, tightly curated programme. Each collection was revealed through short, high-impact runway segments that combined sound design, live performance elements, and experimental lighting to create an atmosphere closer to a multisensory art piece than a conventional catwalk.
Hi-Fi’s showcase highlighted craftsmanship and concept in equal measure, offering editors, buyers, and fashion fans a first look at directional work from designers poised to define the next wave of British fashion. The event underscored Hi-Fi’s core mission: giving emerging talent the creative freedom, production support, and audience reach usually reserved for established names.
HI—FI IS A NON–PROFIT INITIATIVE SUPPORTING EMERGING FASHION DESIGNERS WITH 360 CAMPAIGNS INCLUDING CREATIVE DIRECTION, STRATEGY, FILM, SOCIAL MEDIA CONTENT AND BRAND COLLABORATIONS
